I am currently working on a product that have to deal with a lot of SEO issues. One thing that I learned from working on it is that don’t try to be clever and use some uncommon term for your product name or title. Even for section title, try to use a term that a user will most likely to search for. For example, “Community ratings” or “User ratings”? “User ratings” wins. “User reviews and ratings” or “User ratings”? “User reviews and ratings” wins. Simple rule. Follow it. It will save you a lot of headache in the future.
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