I tried out clearspring’s platform today to develop and deploy a widget. It is as easy as drinking milk and eating cookie. In less than 15 minutes, I was able to develop a widget and publish it to major platforms like facebooks, Yahoo, Google, MSN and Netvibes. If I were to do this for each platform, it will probably take me days. They clearly have a wonderful platform. The question is how they are going to monetize it. If it is going to be based on advertising, they will probably need to put some ads on all the widgets that they host. If it is not based on advertising, they will need to charge a fee but that won’t be happening because the service is now free and users will scream if they start charging. The other revenue model could be charging Enterprise. Assuming that business might want to create business widget and used them within their intranet, clearspring might provide them a good platform to do that with a fee.
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